HomeQuest

Jeff on Monday, August 16, 2010

The beauty of WordPress is that it allows you the flexibility of creating your own content. That’s also the downfall of WordPress for a lot of Real Estate agents. Many times, one of the first questions we get from clients after designing their custom WordPress site is “what kind of content should I be putting in my new website?”

Well, one of the easiest ways to create good, relevant content for your Real Estate website is to document your daily activities. Now I don’t mean document everything, like what you’re having for lunch (although some people do).  I mean documenting the activities that you, as a Real Estate agent, should be out doing anyways.

Here’s Garron to explain a little more:

Like I mentioned above, these activities are things that you should already be out doing, as a Real Estate agent.  Then you can use them to create interesting content, that reiterates what you actually do for a living which is sell Real Estate.

Here are some examples:

Alicia Selliken – Alicia previews roughly 50 homes per week.  From that she creates content based on what she sees while out doing so. She lets people know where she’s been in her “Home Tour” posts along with any “Great Homes” or “Real Estate Details” that catch her eye.

Claire Widmark – Claire loves coffee. She takes every opportunity she has to visit local coffee shops, learn more about the business, meet the owner and even the other patrons of the shop. Just being out meeting people, is a Real Estate activity (and one that is often overlooked in today’s digital world) that Claire enjoys.  Her site features “The Weekly Grind” which showcases Portland’s best coffee spots.

Dale Chumbley - I touched on some of the thought behind Dale’s site last week (see: Real Estate Website Showcase: Clark County Real Estate Guide) but not on his actual activity set. Dale is out in his community every single day visiting shops, restaurants, and other places that residents of Vancouver, WA may find interesting. He’s documenting it all, and building a fantastic local following around his activity set and online presence.

So, this whole idea of creating content from your daily activity isn’t really that hard, if you put just a little bit of thought into it. Plus, it pretty much squashes the thinking of “I’m just too busy to do this “blogging” thing”.  The 3 agents above are blogging about what they’re doing, and getting more business from that activity alone than any other form of marketing they’ve tried.

One last thing to consider: none of your content matters if your website doesn’t have good design elements, and some sort of lead capture built into that design. These are things we can help you with, as part of our custom WordPress website design process. Contact us if you’re interested in learning more.