HomeQuest

Jeff on Friday, July 9, 2010

Over the years, you’ve probably heard several hundred times that “Real Estate is local” and how you need to become the “neighborhood expert” by proving your knowledge of the areas you’re choosing to work in. If you’re like me, you probably thought to yourself “how do I do that?”.

For the last couple years, blogging has been the answer of choice for most people. You can create blog content that is relevant to specific neighborhoods, specific businesses, events, etc. You’re accomplishing a couple things by blogging. You’re going to be doing the research needed to write a good solid blog post, which means you might actually learn a thing or two AND you’re creating content online for people to search in the future, find your website, browse your IDX listings, and potentially become a client. Blogging is a great way to TELL people that you’re familiar with the fun and interesting things that go on in the neighborhoods, but back to the question of how to SHOW them…

With HomeQuest, you CAN show that you’re the true neighborhood expert!

One of the functions of the HomeQuest WordPress IDX platform allows you to geocode (which is fancy talk for “place on the map”) your blog posts which then display on the map as special icons. As an example, in the image above, you can see the various blog posts that have been geocoded to show up in the neighborhood right alongside the current listings. By displaying your content this way, you’re visually showing potential clients that you’re actually out in the community alongside them, doing fun things, trying new restaurants, keeping track of the market stats, or whatever it is that you choose to blog about. Oh and don’t worry, the content is still showing up as a normal WordPress blog post as well.

So now, when someone is searching for homes in this neighborhood on your website, there should be no question that you are the TRUE neighborhood expert.

Click for a quick video of how to geocode your blog posts using the Homequest WordPress platform.