Jeff on Tuesday, July 6, 2010
You’ve heard us say it before, but it’s worth saying again. We think your website should be the central hub for all your online activity. It should reflect “you” and your Real Estate expertise in the design. It should also reflect your daily activities related to your Real Estate practice in the content you produce. When used correctly, your website can be a very powerful tool to foster new relationships both online and out in the community.
Here’s one such example:
Jesse Knight’s PDXClassicHomes.com – This site, which is geared towards the classic homes of Portland and the neighborhoods they’re in, is a relatively new site but quickly gaining traction in the search engines around the specific search terms Jesse is targeting. Part of the strategy Jesse has been focusing on is building a high quality landing page for the various styles of classic homes. Each of these pages contain related images, and information on each style of classic house that is found in Portland. A great resource for someone looking to purchase a classic home!
Now Jesse is beginning to build out the various neighborhood landing pages that include links back to the classic home styles. Plus, he’s using HomeQuest to display the listings from each specific neighborhood directly into these pages. So he’s building dynamic content around the indexable listings. Search engines love this!
By using static content “pages” as conversion points, and dynamic content “posts” as the supporting content, Jesse is able to create a site that is beautiful, fun to read, and very search engine friendly. That’s the winning combination we’re after with every custom Wordpress Real Estate website we design.
For more examples of other custom Wordpress websites designed by HomeQuest, visit our examples page.
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One Response to “What Makes this Custom Wordpress Real Estate Site an Instant Classic?”-
July 19th, 2010 at 2:54 pm
4.5 Strategies to Create an Online Hub with Wordpress | HomeQuest Group
[...] Strategy 1 – Design – Probably one of the more important strategies in creating a “successful” online presence is incorporating custom design work into the mix. The design of your website should reflect you as an individual, your strengths as a Real Estate professional, the communities you’re involved in and the activities you do on a daily basis, all wrapped into a website you’re actually proud of. The design should closely mirror the content you create, and even carry over into your other marketing and branding activities. (See: What Makes this Custom Wordpress Real Estate Site an Instant Classic?) [...]
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